We’re opting out of Google Analytics

No Google AnalyticsIn the last few years we used Google Analytics¬†on our website. It helps us to learn more about our visitors, which pages they look at, and where they come from. But, being a Google product, Analytics also comes with many privacy concerns. Starting today we’ve removed all Analytics code from our website and replaced it with Piwik.

Contrary to Analytics, which runs on Google’s servers, Piwik is installed locally. We host it, we own the database it uses, and we control the data it collects. It doesn’t share any data with anyone outside of our company. Also, Piwik respects when you don’t want to be tracked (click here to learn how to activate this feature of modern web browsers).

Please feel free to install the excellent and free Ghostery web browser extension, too. It shows which trackers are watching when you visit a web page and disables them unless you don’t manually allow them. We are honored if you leave Piwik enabled on our website. Please also let us know if there’s any Google Analytics code left that we missed to deactivate.

10 Responses to “We’re opting out of Google Analytics”

  1. Andrew-Bede Allsop says:

    A couple of questions:
    1) Is Piwik automatically activated in DEVONagent Pro? If not,
    2) How do I activate it?

  2. Cassady says:

    Would also like to know if there is something specific to be done?

    Walked through the tutorial, but the Ghost icon that has now appeared in my toolbar, remains greyed out. Not sure if that is supposed to be like that?

    Oh – btw – FWIW, not that I know anything about this kind of thing – but appears to be sensible.

  3. Cassady says:

    Cannot edit here – never mind! Facepalm moment — needed to refresh the browser….

  4. Michael H. says:

    I am concerned with data privacy and appreciate that you switch from Google Analytics to Piwik.

  5. FlyingManatee says:

    “But, being a Google product, Analytics also comes with many privacy concerns”

    I applaud this but while we’re on the topic, you’re also using FaceBook Social Graph, the Twitter Badge and Gravatar. I’d argue they carry the same privacy concerns that Google Analytics do, especially OpenGraph.

    “Open Graph is an intimidating and often misunderstood aspect of Facebook. However, at its core, Open Graph is simply a collection of the stories and actions that people post to Facebook. These stories provide rich information on user behavior, interests, and interpersonal connections, and they paint a far more detailed picture of users than self-reported likes and interests ever could.”
    http://blog.kissmetrics.com/facebook-advertising-open-graph/

  6. Lick Tan says:

    Wonderful! About time. I’ve always mistrusted Google Analytics and the sort of surreptitious tracking that goes on. Thanks for the heads up on Ghostery too.

  7. eboehnisch says:

    @ Andrew-Bede: Piwik is a web log analytics tool. It’s installed on our server, not DEVONagent. It tells us about our visitors.

  8. eboehnisch says:

    @ Cassady: You just have to install Ghostery and make sure it’s activated. Then visit some websites and it will inform you about the trackers it has intercepted.

  9. eboehnisch says:

    @ FlyingManatee: Where exactly do we use a Facebook social graph and Twitter badge with tracking? WordPress uses Gravatar to show icons for commenters and we think this is acceptable.

  10. Alfred says:

    I applaude you for that step!

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